(en)Pole | (en)Opis | ||||||
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Course type |
Mandatory training directional GTK (Group Directional Content) |
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Didactic methods |
Lectures, observing and common analysis of the initial situation, |
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Language of lecture | polski; | ||||||
Liczba punktów ECTS: | (en)-brak- | ||||||
Liczba godzin w bezpośrednim kontakcie z nauczycielem akademickim | (en)-brak- | ||||||
Liczba godzin samodzielnej pracy studenta związanych z osiągnięciem efektów uczenia się (zgodnie z profilem specyfiki kształcenia na wydziale) | (en)-brak- | ||||||
Prerequisites |
knowledge of basic concepts of design; associating the relationship between form and function knowledge of basic typography and visual communication, knowledge of graphic programs; three-dimensional modeling skills; successful completion of the second year; |
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Teaching goals (program content, subject description) |
The aim of the course is to introduce issues in the field of modern branding and product design, with particular emphasis on the role of packaging in the process, an attempt to place them in the context of the process of changes the market, in particular, the circular economy, sustainable development and the world of visual communication in general. |
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The form of passing the course (assesment methods and criteria) |
exam |
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Final requirements |
Implementation of two projects and their public defense. The project is to test skills in shaping items conditioned by market, usage, technology and environment requirements. It can be a project of an object, a fragment of space or a message, emphasizing an innovative way of shaping and constructing designed objects. The project is evaluated by an examination board, whose members sovereignly award the project grade. |
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Compulsory literature used during classes |
Bill Stewart 2009 „Projektowanie opakowań” |
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Additional literature recommended for the student's self learning |
Alina Wheeler 2010 „Kreowanie marki” Matthew Healey 2008„ Czym jest branding?” Bo Bergstrom 2008 „Komunikacja wizulana” |
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Learning outcomes |
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Metody weryfikacji przedmiotowych efektów uczenia się |
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The weekly number of hours of classes or lectures, the number of ECTS points assigned to the subject and information on the form and completion of the subject are included in the study program and Course Cataloque (information is displayed in Akademus system) |
(en)studia | status | (en)czas[h] | ECTS | (en)forma | pass |
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Design / product and visual communication design s.7 | (en)d | 120 | 8 |
exercise 120h |
exercise
[exam] exercise [pass] |