problem-based lectures 6 hrs (stationary and remote)

monographic and conversational lectures 3 hours (stationary and remote)

and

studio classes

individual/collective correction (stationary and remote)

knowledge of Adobe package: InDesign, Photoshop + After Effects + XD (or Sketch)

handling photo/video equipment

sound recording + transcription of audio files

This class presents formal, perceptual, symbolic and technical aspects of visual communication - with a focus on editorial media. Classes provide an overview of the design communication process including the creative process, terminology and technology.

Particular emphasis is placed on the systemicity of graphic solutions with consideration of how to build modular typographic schemes, infographics, and image handling strategies.

Main objectives:

acquiring the ability to combine words and images in many ways, on many media and formats (the studio program provides the opportunity to expand the knowledge of typography, photography and photo-editing)

acquiring skills in executing and supervising large projects that require a multimedia approach to content gathering

graded credit

1 ECTS credit

ability to integrate fluid, multi-layered content into the space-time continuum of complex, multi-sheet publishing forms in print and electronic media

ability to select and thoughtfully apply a range of tools in visual research and subsequent design activities, including the area of data visualization

knowledge of the methodology of artistic supervision of editorial team projects

in-depth knowledge of current standards in media content management

• James Felici „Kompletny przewodnik po typografii. Zasady doskonałego składania tekstu”, 2006
• Gavin Ambrose, Paul Harris „Layout. Zasady/kompozycja/zastosowanie”, 2008
• Josef Müller-Brockmann “Grid Systems in Graphic Design”, 1996
• Boris Von Brauchitsch „Mała historia fotografii”, 2004
• Bo Bergstrom „Komunikacja wizualna”, 2009

• Adrian Frutiger, „Człowiek i jego znaki”, 2015