- individual projects

- group projects

- discussion and didactic dialogue (hybrid mode, including on-line)

- monographic lectures (on-line mode)

- knowledge of basic visual communication concepts;

- knowledge of basic graphic programs;

- associating relations between form, function and building visual message;

- successful completion of the second year;

Purpose of the course

To deepen students' experience in using typography in the design process. During the course, isolated skills known from previous years are consolidated through training and combined into an integral process called design design. These skills such as shaping form, structural and technological design, designing function, understanding market, social and economic conditions will be enriched by visual communication issues, including typography and graphic design.

Curriculum contents

In semester V, VI, and VII (if the studio does not have an undergraduate degree in semester VII), two design topics are pursued:

1. Extended research topic - defined in an open way, allowing free interpretation of the problem. The realization of this theme is dependent on the student's interests, related to his/her own concept of shaping the design experience. There is considerable freedom in the choice of the area of design, with the indication of the design of: corporate identity, periodical publication, book publication, set of posters, typeface, website, etc. The method of presentation of the project is determined individually, depending on its specificity.

2. Simpler project task - defining concretely both the conditions and subject of the project. The task aims to explore the use of various graphic means and design strategies. The assignment specifies equal requirements for all to present the project with a large amount of design work in specific graphic programs.

In semester VII (if there is an undergraduate diploma in the studio in semester VII) only the undergraduate diploma project is carried out.

Evaluation criteria

- evaluation of the artistic and technical level of the design solution;

- evaluation of the degree of innovation of the design solution;

- evaluation of the quality of the project presentation, which consists of a graphical representation of the concept on the boards, the implementation of the model and the lecture combined with a multimedia presentation;

- evaluation of the degree of involvement in the project and the ability to effectively translate the guidance and guidelines obtained during training, discussions and didactic dialogue (master-student relationship);

Grading scale - in accordance with the Regulations of the Academy of Fine Arts in Warsaw

For the semester project: execution of the project in accordance with the adopted assumptions. Presentation before the Faculty Committee should include: boards presenting the solution, scale models or prototypes (depending on the topic), design documentation in the form of sketches, visualization and models, and a multimedia presentation showing the assumptions, design process and the final solution.

In the case of a thesis project: execution of an undergraduate project and its public defense. The undergraduate project is to test the skills in visual information design. The undergraduate diploma may be the realization of a design for a publication, a piece of space or a message, emphasizing an innovative way of shaping visual information. The project is evaluated by an examination committee whose members sovereignly assign grades for the project. The final grade for the project is the average of the grades awarded by the committee members.

The Bachelor's project is carried out in a selected design studio.

Jost Hochuli „Detal w typografii”, 2009

Gavin Ambrose, Paul Harris „Layout - zasady /kompozycja/zastosowanie”, 2008

Kimberly Elam „Siatki, czyli zasady kompozycji typograficznej”, 2019

Ellen Lupton, Jennifer Cole Phillips „Graphic Design: The New Basics”, 2015

Adrian Frutiger, „Człowiek i jego znaki”, 2010

Hans Rudolf Bosshard „Reguła i intuicja. O rozwadze i spontaniczności projektowania”, 2017

Hoeks Henk, Lentjes Ewan „Triumf typografii. Kultura, komunikacja, nowe media”, 2017

Robert Bringhurst „Elementarz stylu w typografii”, 2018

Gavin Ambrose, Paul Harris „Twórcze projektowanie”, 2008

Jan Tschichold „Nowa typografia”, 2011

Michael Mitchell, Susan Wightman „Typografia książki. Podręcznik projektanta”, 2012

Jost Hochuli, Robin Kinross „Designing books: Practice and Theory”, 1997