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Course type
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Mandatory training directional GTK (Group Directional Content)
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Didactic methods
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Lectures, observing and common analysis of the initial situation,
an individual in-depth correction,
individual and collective projects,
discussion and didactic dialogue
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Language of lecture
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polski;
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Liczba punktów ECTS:
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8
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Liczba godzin w bezpośrednim kontakcie z nauczycielem akademickim
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120 h ( wykłady 20 h, warsztaty 40h, korekty 60h)
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Liczba godzin samodzielnej pracy studenta związanych z osiągnięciem efektów uczenia się (zgodnie z profilem specyfiki kształcenia na wydziale)
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90h ( przygotowanie do zajęc 50 h, przygotowanie do egzaminu 40 h)
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Prerequisites
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knowledge of basic concepts of design; associating the relationship between form and function knowledge of basic typography and visual communication, knowledge of graphic programs; three-dimensional modeling skills; successful completion of the second year;
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Teaching goals (program content, subject description)
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The aim of the course is to introduce issues in the field of modern branding and product design, with particular emphasis on the role of packaging in the process, an attempt to place them in the context of the process of changes the market, in particular, the circular economy, sustainable development and the world of visual communication in general.
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The form of passing the course (assesment methods and criteria)
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exam
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Final requirements
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Implementation of two projects and their public defense. The project is to test skills in shaping items conditioned by market, usage, technology and environment requirements. It can be a project of an object, a fragment of space or a message, emphasizing an innovative way of shaping and constructing designed objects. The project is evaluated by an examination board, whose members sovereignly award the project grade.
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Compulsory literature used during classes
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Bill Stewart 2009 „Projektowanie opakowań”
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Additional literature recommended for the student's self learning
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Alina Wheeler 2010 „Kreowanie marki”
Matthew Healey 2008„ Czym jest branding?”
Bo Bergstrom 2008 „Komunikacja wizulana”
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| Learning outcomes
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| Knowledge | Skills | Social competences |
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Upon completion of the course, the graduate should know and understand:- basic principles of design methodology needed to implement your own projects; (K_W01);- basic concepts related to the art workshop in the field of art and design (K_W02);- the impact of technology, use and market conditions on the form of the designed object (K_W04);- basic principles of ergonomics and psychological effects of products (K_W05);- basic principles of ecology and ecological design strategies (K_W06);- basic principles of preparing presentations of own projects (K_W08);- basic issues related to the financial, marketing, legal and ethical aspects of professional design practice (K_W10);
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Upon completion of the course, the graduate student is able to:
- create and realize his/her own design and artistic concepts, achieving intended aesthetic, utilitarian, technical and commercial goals (K_U01);
- use adequate elements of design and artistic workshop in designing (K_U02)
- collaborate and work with others in a team (K_U03); - work with others in a team (K_U04)
- use freely in designing basic materials and technologies necessary for manufacturing designed objects (K_U04)
- design solutions compliant with ergonomic principles and basic psychology principles (K_U05)
- apply principles of ecological design strategies (K_U06);
- create flat compositions and sculpt three-dimensional objects using consciously elements of the visual language such as: composition, contrast, rhythm, color, texture, chiaroscuro, etc. (K_U07); design solutions compliant with the principles of ergonomics and basic psychology (K_U05); apply the principles of ecological design strategies (K_U06) (K_U07);
- prepare a professional presentation and present own projects in public (K_U09)
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Upon completion of the course, the graduate is ready to:
- continuous self-education in the area of the design profession (K_K01);
- independently analyze and interpret information, develop ideas, prepare documentation and presentations (K_K02)
- appropriately organize their own work (K_K03);
- adapt to new circumstances and control their own behavior to the extent allowing public presentations (K_K04);
- socially communicate within the framework of teamwork, in particular: cooperation, negotiation, collaboration, presenting their own views and accepting the views of others (K_K05);
- consciously apply and enforce legal regulations concerning protection of intellectual property within the framework of their own design and artistic activity (K_K06)
- respect the principles of sustainable development of the world (K_K07);
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| Metody weryfikacji przedmiotowych efektów uczenia się
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| Wiedza | Umiejętności | Kompetencje |
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Poprzedzony konsultacjami, egzamin w postaci indywidualnej prezentacji projektu wraz z makietą na przeglądzie końcowosemestralnym lub semestralnym, oceniający realizację zadań projektowych.
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Poprzedzony konsultacjami, egzamin w postaci indywidualnej prezentacji projektu wraz z makietą na przeglądzie końcowosemestralnym lub semestralnym, oceniający realizację zadań projektowych.
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Poprzedzony konsultacjami, egzamin w postaci indywidualnej prezentacji projektu wraz z makietą na przeglądzie końcowosemestralnym lub semestralnym, oceniający realizację zadań projektowych.
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| The weekly number of hours of classes or lectures, the number of ECTS points assigned to the subject and information on the form and completion of the subject are included in the study program and Course Cataloque (information is displayed in Akademus system) |
