(en)Katalog ECTS

Design (choice)

(en)Pedagog: prof. Artur Frankowski

(en)Pole (en)Opis
Course type Compulsory major (Guided Content Group)
Didactic methods

- individual projects


- group projects


- discussion and didactic dialogue (hybrid mode, including on-line)


- monographic lectures (on-line mode)

Language of lecture polski;
Liczba punktów ECTS: 8
Liczba godzin w bezpośrednim kontakcie z nauczycielem akademickim 120 (wykłady, warsztaty, korekty)
Liczba godzin samodzielnej pracy studenta związanych z osiągnięciem efektów uczenia się (zgodnie z profilem specyfiki kształcenia na wydziale) 120 (czas na lektury: 10 h, przygotowanie się do zajęć: 80 h, przygotowanie się do pokazu końcowego: 30 h
Prerequisites

- knowledge of basic visual communication concepts;


- knowledge of basic graphic programs;


- associating relations between form, function and building visual message;


- successful completion of the second year;

Teaching goals (program content, subject description)

Purpose of the course


To deepen students' experience in using typography in the design process. During the course, isolated skills known from previous years are consolidated through training and combined into an integral process called design design. These skills such as shaping form, structural and technological design, designing function, understanding market, social and economic conditions will be enriched by visual communication issues, including typography and graphic design.


Curriculum contents


In semester V, VI, and VII (if the studio does not have an undergraduate degree in semester VII), two design topics are pursued:


1. Extended research topic - defined in an open way, allowing free interpretation of the problem. The realization of this theme is dependent on the student's interests, related to his/her own concept of shaping the design experience. There is considerable freedom in the choice of the area of design, with the indication of the design of: corporate identity, periodical publication, book publication, set of posters, typeface, website, etc. The method of presentation of the project is determined individually, depending on its specificity.


2. Simpler project task - defining concretely both the conditions and subject of the project. The task aims to explore the use of various graphic means and design strategies. The assignment specifies equal requirements for all to present the project with a large amount of design work in specific graphic programs.


In semester VII (if there is an undergraduate diploma in the studio in semester VII) only the undergraduate diploma project is carried out.

The form of passing the course (assesment methods and criteria)

Evaluation criteria


- evaluation of the artistic and technical level of the design solution;


- evaluation of the degree of innovation of the design solution;


- evaluation of the quality of the project presentation, which consists of a graphical representation of the concept on the boards, the implementation of the model and the lecture combined with a multimedia presentation;


- evaluation of the degree of involvement in the project and the ability to effectively translate the guidance and guidelines obtained during training, discussions and didactic dialogue (master-student relationship);

 

Grading scale - in accordance with the Regulations of the Academy of Fine Arts in Warsaw

Final requirements

For the semester project: execution of the project in accordance with the adopted assumptions. Presentation before the Faculty Committee should include: boards presenting the solution, scale models or prototypes (depending on the topic), design documentation in the form of sketches, visualization and models, and a multimedia presentation showing the assumptions, design process and the final solution.


In the case of a thesis project: execution of an undergraduate project and its public defense. The undergraduate project is to test the skills in visual information design. The undergraduate diploma may be the realization of a design for a publication, a piece of space or a message, emphasizing an innovative way of shaping visual information. The project is evaluated by an examination committee whose members sovereignly assign grades for the project. The final grade for the project is the average of the grades awarded by the committee members.


The Bachelor's project is carried out in a selected design studio.

Compulsory literature used during classes

Jost Hochuli „Detal w typografii”, 2009

Gavin Ambrose, Paul Harris „Layout - zasady /kompozycja/zastosowanie”, 2008

Kimberly Elam „Siatki, czyli zasady kompozycji typograficznej”, 2019

Ellen Lupton, Jennifer Cole Phillips „Graphic Design: The New Basics”, 2015

Additional literature recommended for the student's self learning

Adrian Frutiger, „Człowiek i jego znaki”, 2010

Hans Rudolf Bosshard „Reguła i intuicja. O rozwadze i spontaniczności projektowania”, 2017

Hoeks Henk, Lentjes Ewan „Triumf typografii. Kultura, komunikacja, nowe media”, 2017

Robert Bringhurst „Elementarz stylu w typografii”, 2018

Gavin Ambrose, Paul Harris „Twórcze projektowanie”, 2008

Jan Tschichold „Nowa typografia”, 2011

Michael Mitchell, Susan Wightman „Typografia książki. Podręcznik projektanta”, 2012

Jost Hochuli, Robin Kinross „Designing books: Practice and Theory”, 1997

Learning outcomes
KnowledgeSkillsSocial competences

Upon completion of the Bachelor's degree program, the graduate should:
- Have knowledge of the methodology of product design and visual communication needed to carry out their own projects taking into account the specificities and differences in the design of objects, spaces and visual messages (K1_W01);

- Have knowledge of basic visual literacy in the field of fine arts and design (K1_W02);

- Understand the influence of technology, use, and market conditions on the form of a designed object, space, or message. (K1_W04);

- Have knowledge of the technology, construction, and materials used to make products (K1_W05);

- Have basic knowledge of market functioning (K1_W09);

- Have knowledge of ecology and ecological design strategies (K1_W11);

- Know the relationship between theoretical issues of the design profession and its practice (K1_W17);

- Have knowledge of the components of the design process (K1_W01) (K1_W02) (K1_W04) (K1_W05) (K1_W09);

Upon completion of the Bachelor's degree program, the graduate should:

- Be able to create and realize their own design and artistic concepts, achieving intended aesthetic, utilitarian, technical and commercial goals based on independently built design assumptions (K1_U01);

- Freely integrate issues of form, construction and use in a designed object produced in a repetitive manner (K1_U01);

- Be able to use appropriate elements of design and artistic workshop in product design and visual communication (K1_U02);

- Be able to make independent decisions while realizing own projects in the field of product design and visual communication (K1_U03);

- Be able to interact and work with others in a teamwork (K1_U04);

- Be able to use freely in designing basic materials and technologies necessary for manufacturing products and furnishing spaces (K1_U05)

- Be able to design solutions in compliance with ergonomic principles and design the usable process of an object and reflect programmed functions in its form (K1_U07)

- Be able to design solutions in accordance with the principles of ecological design strategies (K1_U08);

- Be able to make overall and imitation models in technologies using modeling foam, plaster, wood, metal, plastics, 3D printouts (K1_U09)

- Be able to use in practice presentation techniques including multimedia techniques with the use of appropriate computer software (K1_U10)

- Be able to apply in practice knowledge of the financial, marketing, legal and ethical aspects of running a professional design practice (K1_U11)

- Be able to sculpt three-dimensional objects using consciously elements of artistic language such as: composition, contrast, rhythm, color, texture, chiaroscuro, etc. (K1_U10) Be able to analyze the influence of the material and technology used on the shape of the object (K1_U13);

- Master the techniques of professional improvement, enabling development through independent work (K1_U14);

- Have the ability to creatively and innovatively implement projects and design undertakings (K1_U15);

- Be able to prepare professional presentations and be able to present own projects in public (K1_U18);

Upon completion of the Bachelor's degree program, the graduate should:
- Have the ability to prepare professional presentations and be able to publicly present their own projects (K1_K01);

- Be able and intrinsically motivated to undertake project work independently and to organize own work (K1_K02, K1_K03, K1_K04);

- Be able to communicate socially as part of teamwork, and to take a critical approach to a given situation and his/her own and others' actions (K1_K06, K1_K07, K1_K08);

- Be sensitive to the aspects related to environmental protection, to the needs of the disabled and socially excluded people and act in accordance with the rules of ethics of the design profession (K1_K02).

Metody weryfikacji przedmiotowych efektów uczenia się
WiedzaUmiejętnościKompetencje

Realizacja zadań przewidzianych w programie - projektów i prezentacji.

Przygotowanie wykonanych projektów oraz prezentacja na komisyjnym przeglądzie semestralnym (będącym formą egzaminu)

Realizacja zadań przewidzianych w programie - projektów i prezentacji.

Przygotowanie wykonanych projektów oraz prezentacja na komisyjnym przeglądzie semestralnym (będącym formą egzaminu)

Realizacja zadań przewidzianych w programie - projektów i prezentacji.

Przygotowanie wykonanych projektów oraz prezentacja na komisyjnym przeglądzie semestralnym (będącym formą egzaminu)

The weekly number of hours of classes or lectures, the number of ECTS points assigned to the subject and information on the form and completion of the subject are included in the study program and Course Cataloque (information is displayed in Akademus system)


(en)Lista studiów

(en)studia status (en)czas[h] ECTS (en)forma pass
Design / product and visual communication design s.5 (en)d 120 8 exercise 120h
exercise [exam]
exercise [pass]


(en)Semestr 2024/25-WS (en)(Z-zimowy,L-letni)
(en)Kod kursu: #38.27171