(en)Pole | (en)Opis | ||||||
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Course type |
Mandatory training directional GTK (Group Directional Content) |
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Didactic methods |
Lectures, observing and common analysis of the initial situation, |
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Language of lecture | polski; | ||||||
Prerequisites |
knowledge of basic concepts of design; associating the relationship between form and function knowledge of basic typography and visual communication, knowledge of graphic programs; three-dimensional modeling skills; successful completion of the second year; |
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Final requirements |
Implementation of two projects and their public defense. The project is to test skills in shaping items conditioned by market, usage, technology and environment requirements. It can be a project of an object, a fragment of space or a message, emphasizing an innovative way of shaping and constructing designed objects. The project is evaluated by an examination board, whose members sovereignly award the project grade. |
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The form of passing the course (assesment methods and criteria) |
exam |
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Teaching goals (program content, subject description) |
The aim of the course is to introduce issues in the field of modern branding and product design, with particular emphasis on the role of packaging in the process, an attempt to place them in the context of the process of changes the market, in particular, the circular economy, sustainable development and the world of visual communication in general. |
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Compulsory literature used during classes |
Bill Stewart 2009 „Projektowanie opakowań” |
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Additional literature recommended for the student's self learning |
Alina Wheeler 2010 „Kreowanie marki” Matthew Healey 2008„ Czym jest branding?” Bo Bergstrom 2008 „Komunikacja wizulana” |
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Learning outcomes |
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Description of the requirements for the studio, workshop or teaching aids |
The studio should be equipped with a projector, workshop space for making mock'ups, and the option of presenting collections at the Design Department to students (contemporary and historical examples of design and communication through packaging from previous years), which requires a separate room or showcases for secure storage of the artifacts above. |
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The weekly number of hours of classes or lectures, the number of ECTS points assigned to the subject and information on the form and completion of the subject are included in the study program and Course Cataloque (information is displayed in Akademus system) |
(en)studia | status | (en)czas[h] | ECTS | (en)forma | pass |
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Design / product and visual communication design s.5 | (en)d | 120 | 8 |
exercise 120h |
exercise
[exam] exercise [pass] |